2017 Innovations All-Access Tour
Editors immersed themselves into the world of Tweezerman through a guided interactive and shoppable experience to view our 2017 product innovations. Editors first entered the bathroom area to learn about Tweezerman’s foray into the skincare category and then moved onto the brow, makeup and manicure stations to discover the new brow tools, Brush iQ collection and nail essentials. Led to the innovation area to hear about the Expertweeze Lighted Slant Tweezer, LED 15x Mini Lighted Mirror and Rose Gold Collection, ending the tour in the man cave highlighting the G.E.A.R. collection. Press snapped fun pictures at the photo booth, shopped the new products and enjoyed nail, brow and makeup touchups to experience the latest tools for themselves.