Christine Pascullo, VP of Marketing and Global Head of E-commerce
Christine joined Tweezerman in 2008. Since then, she has played an integral role in bringing award-winning innovation to Tweezerman’s tool categories. During Christine’s time at the company, brand awareness of Tweezerman, along with sister brands within the Zwilling Beauty Group portfolio, have grown year over year, strongly driven by local and global marketing initiatives. Her current focus is to build the digital strategy and grow the online presence for the Zwilling Beauty Group globally.
What is the biggest marketing focus for future initiatives? The biggest focus is to engage with our consumers and grow our brand awareness.
What is your favorite time of year in New York? If I were to pick one, I would say Spring because it brings new growth and opportunity.
What is your best piece of advice for those looking to get into the field of marketing? You are your own brand – you want to give yourself as much exposure to different opportunities as possible and see where that brings you in your journey for a career in marketing.
What is your favorite part of working for Tweezerman? This is such a wonderful brand to work on. We all work so closely as a team and are committed to our vision and enjoy working together. I look forward to continuing to build upon its success.