Second Bottom Line

We are a company with a heart.

"To lead with our minds, our hearts and our actions in order to make the community and world around us a better place."

Since its inception almost 30 years ago, Tweezerman has maintained two bottom lines: one to measure profitability and another to share profits with those in need.  Our Second Bottom Line is the embodiment of our commitment to Social Responsibility. Since 1980, Tweezerman has supported hundreds of humanitarian, environmental, community and charitable organizations with a special focus on programs that support and empower women.  Our employees initiate and participate in numerous charitable programs and activities throughout the year.



In 1999, Tweezerman initiated our Breast Cancer Awareness project (BCA) as an integral part of our Second Bottom Line.  To commemorate our commitment to the fight against Breast Cancer, TMI features the iconic BCA Pink Ribbon logo on our best-selling Slant® Tweezer and Petite Tweeze® Set annually (during Breast Cancer Awareness Month in October), and donates a percentage of the net sales to organizations devoted to cancer care and finding a cure.  Since 1997, Tweezerman employees have raised additional funds by participating in the American Cancer Society's Annual "Making Strides Against Breast Cancer" Walkathon.  In 2008, Tweeerman became a sponsor for CEW Cancer and Careers, an interactive online resource that provides inspirational advice from survivors and cancer professionals on everything from telling your boss and scheduling treatments to knowing your legal rights.

In addition to Breast Cancer Awareness and Research, Tweezerman also supports organizations that focus on helping the environment, global relief and community outreach.  Some examples are:



Starlight Children's Foundation brings together experts from pediatric health care, technology and entertainment to create programs that help brighten the lives of seriously ill children and their families. As part of Tweezerman's Second Bottom Line program with Starlight, $1.00 from the purchase of each Reach For The StarsMini Slant Tweezer and $0.50 from the purchase of each Reach For The Stars Zip File was donated to the foundation. And on May 6th, 2011 Tweezerman partnered with Sephora NYC on Madison Avenue to offer a full day of complimentary eyebrow shaping to the public and to meet families from Starlight Children’s Foundation. Tweezerman also sponsored 70 children and family members from the Starlight Children’s Foundation Great Escapes program at a special Halloween Monster Lab Celebration at The Village Club at Sands Point.  


CEW Beauty of Giving Luncheon 


Tweezerman was a proud ‘Silver’ sponsor of the 2011 Beauty of Giving Luncheon and Live Auction celebrating 10 years of Cancer and Careers empowering and educating working people with cancer. The Beauty of Giving Luncheon is one of the longest running and most inspirational CEW events. With over 800 attendees, it attracts the cosmetic industry’s top decision-makers, as well as executives in advertising, publishing, design and the media.


Angel Ball 


The signature fundraising event of Gabrielle’s Angel Foundation, the Angel Ball stands out as one of the highlights of the New York social season. This star-studded event, known for its amazing live entertainment and celebrity participants, honors individuals who have made significant humanitarian and philanthropic contributions in support of cancer research. The Angel Ball boasts attendees in the fields of business, philanthropy, and society alike at this annual celebration of life, music and the quest for a cure. Tweezerman was a proud product sponsor of the 2011 Angel Ball.




The Humane Society of the US Logo

The Humane Society of the United States is the nation's largest and most effective animal protection organization—backed by 11 million Americans. Established in 1954, The HSUS seeks a humane and sustainable world for all animals—a world that will also benefit people. They are America's mainstream force against cruelty, exploitation and neglect, as well as the most trusted voice extolling the human-animal bond. The mission: Celebrate animals and confront cruelty. In 2010, Tweezerman launched the Pause for a Cause campaign to support the HSUS. $1 from the sale of every Paw Print Mini Slant® Tweezer and fifty cents from the sale of each Paw Print Matchbox Itty Bitty Nail File® will be donated to The Humane Society of the United States to support its efforts to raise awareness about adopting pets through the Shelter Pet Project,


SmileTrain Logo


In 2009, Tweezerman launched the SmileTrain Zip Files.  $1 of the sales of each Zip File is donated to the SmileTrain foundation, which is focused on solving a single problem: cleft lip and palate. SmileTrain is the largest organization to provide free surgeries to children in 75 of the world’s poorest countries. They have the best safety and quality record and the lowest cost per surgery.


Arbor Day Foundation Logo

The Arbor Day Foundation inspires people to plant, nurture and celebrate trees to enrich our environment.  The Go Green Mini Slant® Tweezer comes in 100% recycled packaging printed with soy ink.  $1 from the sale of every Go Green Tweezer is donated to the National Arbor Day Foundation to plant trees.  With every Go Green Tweezer sold, a tree is planted.



Habitat For Humanity Logo

Habitat for Humanity seeks to eliminate poverty housing and homelessness from the world and to provide decent shelter for disadvantaged families.  Habitat invites people of all backgrounds, races and religions to build houses together in partnership with families in need.  Habitat has built more than 300,000 houses around the world, providing more than 1.5 million people in more than 3,000 communities with safe, decent, affordable shelter.  Tweezerman employees have donated their time and participated in Habitat for Humanity projects.


A lipstick can change someone’s look, but can it change a life?

It certainly can on April 25, 2013, 9-11pm ET when QVC® and Cosmetic Executive Women Present Beauty with Benefits, a Multimedia Event in support of Cancer and Careers

Do something beautiful when you shop Beauty with Benefits, featuring some of the leading names in color cosmetics, fragrance, skin, body, and hair care, all with a special gift with every purchase.

There will be expert product demonstrations and a special gifts with purchase. And net proceeds benefit Cancer and Careers. 

Invite your friends and family to be more beautiful, too. Tell them that on April 25, 2013, a little makeup is going to make a big difference. 

Learn more about Beauty with Benefits HERE.