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Brand/Product Manager – Tweezerman Professional Brand and alessandro (nail care)
The Beauty business of Zwilling J.A. Henckels has acquired a majority share of the leading European nail care brand based in Germany (pending approval from anti-trust authority).
Tweezerman is about to launch this premium leading European nail care brand in the United States. The Brand Manager Nail Care will be responsible for the development and implementation of all Marketing aspects for the new brand and be the link to the brand’s headquarter in Germany. Together with the responsible Sales Managers, the Brand Manager is responsible for achieving the brand’s sales goals.
This position will also be responsible for the brand/product management of the Tweezerman Professional brand.
The position will report to the Director of Marketing.
Responsibilities include:
- Any local adaptation of products, packaging, selling and marketing material provided by the brand’s global headquarter; planning and implementation of any possible local developments for the US market in close cooperation with the Marketing department of the brand’s headquarter
- Develop and implement new product launches and promotions for the US market; measure success of launches and draw conclusion for future assortments and promotions
- Develop and implement launch concept in professional segment
- Seek out and realize synergies with the Company’s current product and promotion offers as well as POS vehicles in cooperation with the Company’s Product/Brand Managers, Marketing Director and Sales Managers
- Support important Sales Calls with key accounts as the brand and product expert
- Make sure that all necessary collateral, demonstration materials, etc. are available in market at all times. Needs to develop market specific collateral as necessary, with approval from the brands headquarter.
The candidate should be entrepreneurial and passionate about beauty brands and products. He/she needs to be a self-motivated go-getter, combining hands-on implementation with good analytic skills for business planning, pricing structures, POS analyses, etc.
The candidate has to be excited about starting up something completely new in the US market. He/she needs to be very organized and a strong project manager and fast learner. He/she needs to be able and willing to travel internationally to the brand’s headquarter in Germany and other “best practice markets”, on average 1 week per quarter after the initial training period.
The candidate should have experience in marketing to the professional beauty industry.
The ideal candidate has a minimum of 3 years experience in brand management in the beauty industry, preferably with esthetician or nail experience.
Candidate will manage product development and brand management for Tweezerman Professional segment as well as manage local introduction of alessandro in professional and retail channels in cooperation with other Marketing and Sales departments.
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